81% of users say that they use the platform to research products and services. Hootsuite’s social media team analyzed their entire history of posting on Instagram and found that the best time to post was 8AM-12PM PST, or 4-5PM PST on weekdays. Well… sort of. This one is complicated, but it’s still important so we want to bring it up.īest times to post organically do depend heavily on your individual business, your time zone, and the audience you want to reach. The best time to post on Instagram is 8 AM – 12 PM PST Instagram really is an engagement powerhouse. I get that. But compare it to the less than 0.1% that Facebook and Twitter see, and it’s looking a whole lot better by comparison. Average post engagement for business accounts is about. Take advantage of this, using relevant hashtags to expand your reach. The Instagram Explore page is the discovery-oriented tab on Instagram where users can view content based on their interests (as determined by algorithm), finding new content created by those that they aren’t already following. Over half of all Instagram accounts browse the Explore section at least once per month. Since users can make purchases natively without ever leaving the app, this is something to test if you’re selling physical, tangible products. People are readily engaging with shopping posts (which now includes shopping Stories), proving that this feature is useful in driving both product awareness and sales. Over 130 million users engage with shopping posts on a monthly basis. Instagram is a big engagement powerhouse, and that’s partially because users on Instagram are more willing to engage with brands than they are on other platforms. Since many brands are looking for more reliable ways to connect with younger generations, this is a powerful opportunity.

Instagram is followed closely by Snapchat, which 69% of teenagers use, and Facebook, which is only used by 51% of teens.

This makes the platform the most popular traditional social media site amongst teens. Approximately 72% of teenagers in the United States use Instagram Reddit, for example, has significantly more male users while Pinterest overall still draws in more women (though this is changing slowly). Some platforms skew heavily towards one generation or another, or one gender predominantly. We know that Instagram has a wide-reaching audience, and numbers say that the app appeals to both men and women pretty evenly. As of 2020, 52% of Instagram’s audience identified as female and 48% identified as male. This study found that only 16% open the app once a week or less. If you’ve got strong content, you shouldn’t have a problem reaching them consistently. Most of Instagram’s users are highly engaged and checking in with the app regularly. 63% of Instagram users check the app at least once per day, and 42% open the app multiple times within the same day. Right now, this demographic is a hot one that a large number of marketers and brands are clamoring to attract, and with the clear majority of the age group on the platform, the platform gains even more value. adults between the ages of 18-29 are using Instagram.

32% of people who bring in 30k to 49k per year are on Instagram.Ħ.

32% of people who make between 50k-74k per year are on Instagram.

31% of people who make more than 75k per year are on Instagram.

Some Instagrammers have high levels of disposable income.Īs far as I’m concerned, this is the most important demographic information we have for Instagram: a good chunk of them are ready (and able) to open their wallets and bust out the credit cards and spend. While the majority of those 928.5 million likely won’t align with your target audience, that potential reach is so high that it’s almost guaranteed that a significant chunk of your target audience can be found within it. Instagram advertising has a potential reach of 928.5 million. You still shouldn’t write them off, though, because engagement rates on Instagram are through the roof.Īs long as your audience is on Instagram, you get what you pay for.Ĥ. Instagram Ads typically cost more than Facebook Ads… but are still worth itĪ lot of people shy away from Instagram Ads because the average CPC is higher than it is on Facebook, pretty consistently. It’s a high-engaging feature and you don’t want to miss out on it, especially since the same number of people who browse the site daily are also checking out their Stories content. 500 million people use Instagram Stories daily.

Actively open linkedin 2018